ABSTRACT
The purpose
of this research is to describe entrepreneur motivation, form of work
discipline, and image of work spirit sellers at Traditional Modern market,
Bengkulu City. The population in this research is all of seller who sells at Traditional
Modern Market, Bengkulu City a number of 480 persons consist of seller of clothes
seller, shoes seller, accessories seller, another seller. With method of Cluster Random Sampling is obtained
amount of sample are 120 persons. The analyze method used to image entrepreneur
motivation, form of work discipline, and image of work spirit sellers at Traditional
Modern market, Bengkulu City is descriptive method with quantitative approach
use Likert Scale with 5 (five)
scales are very agree, agree, just ordinary, not agree and very low not agree.
Results of this research showed that (1) the highest entrepreneurship motivation
is to get prestige by having own business. The lowest entrepreneurship
motivation to give contribute to society or definite problem. Totally,
entrepreneurship motivation included in very agree criteria, (2) the highest
form of job discipline is to realize discipline in order to the aims (targets)
are definite can reach optimally. The lowest is to realize the high
productivity suits their hope, in short periode of time and long period of
time. Totally, form of job discipline included in agree criteria and (3) the
highest image of work spirit is expectation of successful to the aim. The
lowest image of job spirit is impulse and support morale from the nearest
persons. Totally, form of job discipline included in ordinary criteria.
Keywords: Entrepreneurship
Motivation; Job
Discipline; Job
Spirit