ABSTRACT
The
purpose of research is to examine the factors influence customers’ satisfaction
shopping at Hypermart Bengkulu. This
research is descriptive with quantitative approach. Method of collecting data
uses observasion and questionnaire substantially contains estimation about the
factors influence customers’s satisfaction. Results of the research showed that
(1) the attributes associated with the product affects the satisfaction of
consumers shopping at Hypermart Bengkulu; (2) attributes of service-related
effect on the satisfaction of consumers shopping at Hypermart Bengkulu and (3)
the attributes associated with the company influence the satisfaction of
consumers shopping at Hypermart Bengkulu. All manifest variables that make up
this attribute is any excess of the company as a nationwide company (a
subsidiary of PT. Matahari Putra Prima, Tbk) contained in almost every province
in Indonesia, and is one of the retail giant in the province of Bengkulu. That
is, an excellent corporate image in the eyes of consumers, so that these
exogenous factors are dominant factors that affect customer satisfaction
Hypermart shop in Bengkulu.
Keywords: Factor
Analysis; Customers’
Satifaction